About Us
FACT
Chief Hard was founded way back in 2020 by a 26 year Navy Veteran who loves beer, whiskey and freedom. Our merchandise is designed in house and for the most part, we are sober during a respectable duration of the process. The result is a refreshingly crisp, less filling not too hoppy.....wait...I was enjoying a beer...the result, is a Quality, Unique product that is layered in Tradition, Creativity and Pride. Each has a story that was born on the sea and that is sure catch an admiring eye , make a statement, spark a conversation, or incite an unmerciful fist fight.
You may ask yourself why we spray all our packages with BRUT aftershave or cologne. BRUT is a principled fragrance. It was in the locker of most every Naval leader we've encountered in over a quarter century of service. It is also because BRUT smells like two things: Trust and someone who Knows what they are doing, and we here at Chief Hard are almost both of those things.
BRUT is like a handshake for your nose. We'd like to grip your olfactory in a firm aroma of certainty upon opening every purchase. Our guarantee? We will ship your product in ridiculously over engineered packaging that may or may not alarm customs agents. We will get your package out immediately, unless there is a UFC fight ...and even then we WILL SHIP during prelims.
We will stay Innovative, Timeless and Patriotic. Please support and grow with us. We thank you for your support...and the beer.
Very Respectfully
The Chief,
Chief Hard or Go SWO
WHY THE HELL WOULD YOU BUY FROM US?
Frankly we've all see what's out there, most of it is the creative equivalent of drawing stairs with a Etch-A-Sketch. Not only are our products, innovative, intricate, and anchored with a sea story, the way we are doing it is also exclusive.
Believe it or not, and I’ve been known to lie, we have invented a system of commerce called “Shopping Online”.
I predict as a direct result of our innovative "Buy it online and we'll ship it to your house." system, that soon all retailers will offer online buying and home shipping.
But you don't have to wait for the future, because at CHIEFHARD.com, the future is now, and unlike future consumers, you can safely enjoy receiving your online goods at home without the fear of being murdered by robots.
In fact, with our ground breaking (No Robot Murder Or Your Money Back Guarantee), if you are torn apart by robots during any CHIEFHARD purchase, your merchandise is FREE!
You may die screaming, but also with the full knowledge that your surviving family members will receive a full refund.
COMMUNITY OUTREACH
In the Documentary ( Breaking 2: The Electric Boogaloo) A well to do band of breakdancing teens set out to defend a community against destruction. In one scene, a young man named TURBO danced really hard at an advancing bulldozer. I don’t want to spoil the ending but it turns out that bulldozers in 1984 had no fear of rhythmic human flesh.
We here at CHIEFHARD.com have applied this knowledge to our Community outreach, saving lives and military memorials in the process. Instead of using our sick moves, we just kind of go do stuff.
Community volunteerism to include, Memorial Repair and upkeep, up keeping and repairing Memorials, placing decorative stones in Pearl Harbor Hawaii for fallen CPO's and donating to Fisher House, a charitable military organization for all Military, with proceeds from our limited edition F*** Cancer coins.
Its been 36 years since B2EB hit theaters and we’ve spent 26 of them volunteering in the community, in and out of uniform. When you shop with us, know that as much as "some" of our proceeds go to doing cool shit that preserves heritage or helps the sick.
Enjoy the pics and always check back with us to see the special items specifically produced to assist a cause or activity! Contact us for sponsorship, we cannot entirely rule out breakdancing at your event, so digest that before contacting us.